Arjun Yadav

The author is Junior Correspondent with BW Businessworld

Latest Articles By Arjun Yadav

Leveraging Social Commerce In An Expanding Retail Space

Social commerce leverages the huge social media penetration of India and taps into the network of consumers. This allows it to access a huge customer base at very low customer cost acquisition

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Democratising The Content Pipe Through OTT

Today across the globe, consumers have extremely good enough bandwidth for all their video consumption. It has democratised the content ‘pipe’ through over the top (OTT) services, possibly becoming the new television

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Making Of Great Digital Experiences For Customers And Employees

In this post pandemic era it has become imperative for brands to not only provide a superior product or service but also create great customer experiences at every step of the buyer’s journey

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The DICE Approach For Inclusion Of Marginalised Groups

Until we take care of the specific needs of the people and until we take into account the backlog of the past, we cannot have an inclusive society

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A Poverty Free India, Within Our Lifetime

As India marches towards 2047, there is an urgent need to have an action plan to fight poverty. Atul Satija, Founder & CEO, The/Nudge Institute shares his views on how we can make this dream into a reality

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Breaking Biases Against Entrepreneurial Women

Industry leaders discuss legacy issues that have kept the entrepreneurial space tilted toward men

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The Exponential Rise Of Indian Startup Ecosystem

Dinesh Agarwal, Founder and CEO, IndiaMart, believes that digitisation and significant capital investments in the last two decades have contributed towards the exponential rise of the Indian startup ecosystem

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