Zomato has launched a pilot for the ‘Intercity Legends’ service to allow customers to order prominent regional dishes from other prominent cities to the cities where they live.
“We put together some of the best problem solvers and product builders at Zomato to find a way to bring popular dishes from cities across India to your doorstep,” CEO Deepinder Goyal said in a company post.
To begin with, the offering will be launched for select customers in Gurugram and South Delhi. The company plans to rapidly scale this to other cities in the next few weeks.
Meanwhile, the company has started grocery pilots in Delhi-NCR with recently-acquired quick commerce company Blinkit. It has integrated the Zomato app with the Blinkit to enable grocery orders from the food delivery app itself.