In a bold move to fortify BlueStone's position in the fiercely competitive jewelry market, Zerodha co-founder Nikhil Kamath has pledged  Rs 100 crore. This infusion of funds comes as a pivotal development in a broader investment drive, joined by industry luminaries like Zomato's visionary Deepinder Goyal, CEO Amit Jain, and the financial juggernaut IIFL.

BlueStone's founder and CEO, Gaurav Singh Kushwaha, confirmed this development, revealing that the Bengaluru-based company is in the final stages of securing a funding round worth USD 65 million (approximately Rs 550 crore). This places BlueStone's valuation at around Rs 3,600 crore (USD 440 million), as reported by a media platform on September 23.

Established in Bangalore in 2011 by Gaurav Singh Kushwaha, BlueStone has emerged as one of India's prominent digital-first fine jewellery brands. 

Backing BlueStone's design and digital vision are institutional heavyweights like Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises, and more, solidifying the brand's position as a trailblazer in the jewellery industry.