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ZEE Enters Into Metaverse With NFTs From Movies, TV Shows, Web Series

According to Nitin Mittal, the non-fungible currency (NFT) would be focused on the usefulness of digital collectables, such as premium memberships, fan involvement, and other features

Zee Entertainment’s new technology and innovation center in Bengaluru will concentrate on improving the user experience of the company’s streaming platform ZEE5 and developing digital goods.

Mittal anticipates that Zee will join the metaverse shortly. “Zee’s metaverse will produce a new reality that is a hybrid of real-world and digital ecosystems. We are developing the metaverse as a meeting place for new-age creators, as well as a platform for them.

According to Nitin Mittal, the non-fungible currency (NFT) would be focused on the usefulness of digital collectables, such as premium memberships, fan involvement, and other features. “Because we are a content firm, NFTs will be created from a variety of media, such as movies, music, television shows, and digital original web series. We are now putting each variety through its paces with a small sample size before extending the test sometime during the next quarter.”



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