As the penetration of the internet continues in India, it is empowering the freedom of expression to every Individual irrespective of their social status and other parameters. Social Media platforms have become the weapon of the common man which is usually known for registering direct responses from the public on Facebook, Twitter, Youtube and others. Similarly, Koo an emerging Indian app which is a microblogging platform is competing with global platforms like Twitter, Mastodon and Parler.
Recently Koo has shown signs of continuous progress It achieved 50 million downloads which is a large increase in its user base, time spent, and engagement. It is also the largest microblogging platform in Indian languages like Marathi, Hindi, Gujarati, Punjabi, Hindi and others languages which sum up to a total of 10. The approach of including the native languages of India has encouraged people from Tier II and Tier III cities to express themselves using social media.
“We have got more love than we could have predicted. Koo aims to drive digital freedom of expression for billions of voices, in their native language, and the platform has been adopted at an accelerated pace. Currently, it has over 50 million downloads with 7,500 eminent accounts. Koo has its reach across 4,800 Indian cities and towns, and over 60 per cent of its users are from tier 2 and tier 3 cities and participate in public discourse in their mother tongue. “ said Mayank Bidawatka, Co-Founder at Koo.
Due to various factors like Demography, population, and diversity it has become the second-largest platform in the world. According to the data, it has a presence in more than 100 countries such as the United States, the United Kingdom, Singapore, Nepal, UAE, Algeria and many others. It also has granted more than 7,500 yellow ticks of eminence and lakhs of green ticks to increase transparency and credibility. Being an Indian app to become a leader in the segment it needs to engage more international audiences.
“We have concentrated our efforts on India since inception so that we could build immersive language technologies. Our product is built to international standards and we are very excited about inviting a larger global audience to this proudly ‘Made in India’ product.” said Mayank Bidawatka, Co-Founder at Koo.
He added, “Koo App has emerged as the second largest microblogging available to the world. We have made the easiest micro-blogging tool that’s being used extensively by millions of users and VIPs. Due to the changes in the micro-blogging landscape today and the dissent against existing micro-blogs, people are looking for inclusive alternatives. It's the best time to expand our wings to new shores.”
Recently Koo was launched in Brazil with the addition of the Portuguese language. It makes the available to be available in 11 native languages. It crossed over 1 million user downloads within 48 hours of launch in Brazil. Celebrities from Brazil, like Claudia Leitte, Actor Babu Santana, Author Rosana Hermann, and the News portal Choquei have joined Koo App. Felipe Neto became the most followed, crossing 450K+ followers in just two days of his joining the platform.