WE Hub, a city-based state-led incubator for female entrepreneurs, signed a Memorandum of Understanding (MoU) on Sunday with Cyber West Sign, an Australian digital marketing agency, to promote cross-border prospects for companies in both nations.

The agreement intends to help Australian companies enter into the fast increasing Indian market and vice versa by leveraging the knowledge of WE Hub and Cyber West Sign in their respective regions.

WE Hub and Cyber West Sign will provide startups with market information, industry networks, and tools to help them negotiate the hurdles of growing into new markets.

“The collaboration between WE Hub and Cyber West Sign is an excellent example of how we can leverage our respective strengths to create meaningful opportunities for startups in both countries,” Deepthi Ravula, CEO of WE Hub, said.

Through collaborative events, workshops, and mentorship sessions, the collaboration will also encourage knowledge sharing and capacity building.

The Telangana government established WE Hub, a state-run platform for female entrepreneurs. According to the announcement, it assists women entrepreneurs with new ideas, solutions, and businesses focusing on emerging areas in technology and related fields.