Wearable and electronics brand Noise on Friday ropes in Indian cricketer Virat Kohli as its new brand ambassador for their smartwatches.
The partnership along with the brand’s ethos of co-creation will further help deepen consumer trust and allegiance.
Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”
Commenting on the association, Virat Kohli said, “I always believe in working with brands that I resonate with. Our partnership symbolizes our shared belief of listening to the noise within.”