Triller Secures $310 Mn Equity Fund From Global Emerging Markets
Triller will not be obligated to draw the full $310 million but can do so in part or in whole at its discretion. It will control both the timing and amount of all drawdowns
Triller Inc.(“Triller”) and GEM Global Yield LLC SCS ("GGY") today announced a binding $310 million investment from GEM, the Luxembourg-based private alternative investment group, in the form of a share subscription facility. Under the agreement, GEM will provide Triller with up to $310 million in equity capital for a 36-month term following a public listing of Triller’s common stock.
Triller will not be obligated to draw the full $310 million but can do so in part or in whole at its discretion. Triller will control both the timing and amount of all drawdowns and will issue stock to GEM on each drawn down from the facility. Triller will also issue warrants to GEM, further aligning the interests of the companies.
Triller filed its private S-1 with the U.S. Securities and Exchange Commission last month and is submitting what it anticipates being the final S-1 concurrently with the closing of this facility. The expectation is that trading will commence in early Q4 2022.
“Triller has been growing tremendously,” said Mahi de Silva, CEO and Chairman of Triller. “At our inception in 2019, we were a zero-revenue company; now we are on track to break $100 million in revenue this year. The Triller app has been downloaded more than 350 million times, and the company works with dozens of the world’s largest brands and thousands of top artists, disrupting the entire creator community.”
With the capital infusion from GEM, Triller will be able to make additional acquisitions to strengthen its toolbox for the creator community and reach breakeven or profitability in the short-term. Assuming it draws upon the full $310 million equity facility, Triller will have raised more than $600 million dollars and, upon its IPO, will be virtually debt free.
“Triller is breaking all the rules of the closed garden systems. It is challenging the way the old establishment takes advantage of creators and users by keeping 99 percent of the money within the system for itself,” said De Silva. “The reason the industry is so set on MAU, DAU and the like is that is how much time someone spends within one company’s particular closed garden and means that the social networks ‘own’ the user, revenue, brand and information.
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