Good Glamm Group has partnered with ecommerce enabler GoKwik to expand cash-on-delivery (COD) serviceability pan India and minimize the risk of Return to Origin (RTO, non deliverability of orders). 

The Good Glamm Group claims that it is South Asia’s largest D2C beauty and personal care conglomerate, with brands such as MyGlamm, The Moms Co, St Botanica, among others. The beauty conglomerate with multimillion transactions every day, a majority of which is COD.

The Good Glamm Group, with this partnership, aims at reducing the RTO rates significantly. Moreover, ecommerce enabler, GoKwik, will also help the startup expand its COD serviceability deeper into tier 3 and four cities and remote towns across the country.

“With the rapid growth of eCommerce in India, we recognised the need to enhance our online shopping experience by providing reliable COD service and efficient RTO management,” said Manan Jain, Group Chief Growth Officer, the Good Glamm Group

Commenting on the partnership, Chirag Taneja, Co-founder and CEO, GoKwik, said, “As enablers who are committed to revolutionise the ecommerce industry, we are excited that they have chosen us as their enablers in this growth journey. We look forward to helping them penetrate into the deeper markets of Bharat through our solutions.”