The Good Glamm Group Acquires Video Commerce Platform Bulbul
The core functionality of Bulbul has been added to the Good Creator Co. technology and product stack. Sachin Bhatia to take charge as CEO
The Good Creator Co on Tuesday launched the Good Creator Co (GCC) App, a one-stop destination for creators to learn, earn and collaborate. Available for Android and iOS users, the GCC App has been engineered by combining the complimentary tech stacks of Winkl, Plixxo and Bulbul powered by the data analytics of Vidooly to create a unified platform that meets the needs of new age content creators and influencers in innovative ways and also gives a data first platform for brands to run influencer campaigns in a programmatic manner bringing transparency to performance and spends.
With the announcement, the Good Glamm Group also confirms 100% acquisition of video commerce company Bulbul, founded by Sachin Bhatia - who will be taking over as CEO, Good Creator Co. The acquisition further deepens GCC’s understanding of the creator ecosystem, with a strong hold of creator commerce and the tech & product capabilities that Bulbul has built over the years. The core functionality of Bulbul has been added to the Good Creator Co. technology and product stack.
Sachin Bhatia, CEO, The Good Creator Co. said, “I am thrilled to take on the position of CEO at The Good Creator Co. and contribute to the ever growing creator economy! With a vision to create a full-stack, global creator ecosystem providing cutting-edge technology and solutions to influencers and brands, we are excited to launch the Good Creator Co. App. Together with Bulbul’s acquisition, the platform will further bolster GCC’s creator strategy and will provide deep access to the Tier-2 and Tier-3 demographics, true to The Good Creator’s Co position as the largest creator ecosystem in India and and provide brands a programmatic way to run influencer marketing campaigns akin to google ad words.”
Speaking on the acquisition, Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group says “ Good Creator Co is integral to our vision of being a true content to commerce company and I am very happy that Sachin has taken over as CEO to help integrate all our creator assets and scale the business. Sachin & his team will not only work closely with all our brands for their influencer marketing & commerce needs but also offer the same solutions & learnings to other brands and companies.”
The Good Creator Co app’s notable features allow the creators and influencers in the GCC community to engage with each other, foster brand collaborations, and learn different nuances of the thriving industry. The GCC App enables the users to Learn better ways of content creation and scale their audience Earn and monetize via brand deals and commerce through ‘earnfluencer’ programmes; and Collaborate with an active creator community via a ‘leaderboard and inspiration wall’. GCC has a database of 1.5M creators with 100K active monthly users. The app has been designed as a unique, one-stop destination that solves multiple purposes and caters to creator needs on a single platform.
With a mission to enable 50M creators to create and monetise their content, GCC has facilitated 135K brand collaborations for creators since April 2022. Over 2000 brands use the GCC app, leveraging the creator and influencer network for thousands of influencer marketing campaigns.
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