In collaboration with Gamezop, Tata Play has added a new vertical to Tata Play Binge that gives customers access to 100 games on the platform. Users will be able to play games including Boulder Blast, Bowling Stars, Bottle Shoot, Tower Twist, Bubble Wipeout, Carrom Hero, Ludo With Friends, Colour Chase, and City Cricket on the Tata Play Binge app going forward. The Tata Play Binge app will support the games, eliminating the need for additional installation.

According to Pallavi Puri, chief commercial and content officer at Tata Play, Tata Play Binge currently offers 17 over-the-top (OTT) apps under one roof and will soon add another component thanks to a relationship with Gamezop.

The games will be offered on the Tata Play Binge app alongside movies, TV episodes, and sports, the business claims, and will be accessed through a special tab. According to the company, it will continue to closely collaborate and seek for chances to both increase consumer satisfaction with gaming and regularly add new games to the catalogue.

Ankit Saxena, chief revenue officer, Gamezop said, we will be able to deliver Gamezop to homes across the country . The business has consistently worked to make casual games available to users. With the help of this strategic partnership, Gamezop will coexist with other OTT platforms as the sole gaming hub within the Tata Play Binge app.