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Sustainable Solutions Will Drive The Future Of Personal And Homecare Segment

The reality today is that a significant proportion of consumers decide upon eco-friendly offerings and favour brands that measure up to their sustainability expectations. With that insight in mind, organizations can and should reimagine their overall business model

The convergence of homecare, health and wellness is set to accelerate at a faster rate the post COVID times with consumer consciousness pacing up by each day. Moreover, the opportunity-problem-solution model is accessible to help establish an effective growth strategy.

As teething climate issues loom large, businesses are being compelled to redesign their sustainable business models to maintain a necessary balance with the evolving work environments and innovation. Sustainability is no longer about doing less harm, it has taken a leap and evolved to the possibility of doing more good and is being integrated into everyday life and business like never before.

Here are some key steps that brands can take in their journey towards being sustainability ready:

Sustainability as a way of Life

Sustainability is an indispensable component of our lives and is being well embedded into business models. It is no more an option. Every responsible organization today is getting increasingly invested in its planet commitment. The concerted focus on social and environmental impact is imperative and businesses that weigh them in are often more successful in the long run, besides having a clear vote from the consumers. Clensta Home care products are encouraging change via reducing single use plastics as the product offering is in an infinity bottle with the smart refills so that one can reuse the bottle and thereby minimise the single use plastic load to the planet.

Only innovation can paddle the sustainability boat

The quest for sustainability is already starting to transform the competitive landscape, which will compel organisations to change the way they think about products, technologies, processes, and business models. The key to progress, largely in instances of financial crisis, is innovation. It is important to have a clear purpose and ensure adequate clarity of thought and purpose and couple it with innovative disruptions to be able to champion sustainability that lingers long. By treating sustainability as a purpose today, early movers will bolster their competitive advantage that competitors could be hard-pressed to match. Talking about innovation, Clensta’s personal care products for men and women are based on a rare active ingredient called “Red Aloe Vera” which is 22X more powerful than green Aloe Vera, it’s a transdermal base composition which provides a stress free skin. Clensta, through its range of products, supports five Sustainable Development Goals (SDGs).

Designing sustainable products and services

The reality today is that a significant proportion of consumers decide upon eco-friendly offerings and favour brands that measure up to their sustainability expectations. With that insight in mind, organizations can and should reimagine their overall business model, remodel current products or expand into new areas, all empowered through innovation that leads to sustainable outcomes. In order to identify product innovation priorities, firms need to invest adequately in R&D and modern technology.

To design sustainable products, organisations must recognize customer issues and thoroughly study product lifestyles cycles. They need to learn how to integrate marketing capabilities with their knowledge in scaling up raw-materials supplies and distribution. The most significant aspect in a brand’s sustainable journey is extensive research behind each product in compliance with the established principles and concepts.

Sustainability has traversed a long distance from being a marginalised priority to architecting products and solutions and garnering boardroom attention. In a planet and people first world where organisations are constantly under the scanner of stakeholder vigilance and environmental activism, there is no shying away from sustainability. Moreover, as an increasing number of organisations realise the need to mitigate climate risks and step up in this regard, it will be interesting to see the diverse array of innovations that shall power the future course of sustainability.

(The given article is attributed to Puneet Gupta, CEO and Founder, Clensta International and has been exclusively created for BW Disrupt)


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