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Sports Tech Startup Hudle Raises Investment Round Led By Survam Partners

The round also saw participation from multiple angel investors including Founder of The Sherpas, Amandeep.

Hudle, a Delhi-based sports tech startup has raised an undisclosed amount in a Pre-Series A round led by Survam Partners, family office of Suman Kant Munjal. The round also saw participation from multiple angel investors including Founder of The Sherpas, Amandeep. In October this year, Hudle also signed Indian Test Cricket Vice Captain Ajinkya Rahane as its brand ambassador. Last year, sports industry stalwart Joy Bhattacharjya invested in the company. 

Founded in 2016, Hudle uses technology as an enabler in making sports accessible to the masses. It enables players to discover & book sports activities on their B2C platform while helping sports facility owners streamline their operations through their B2B partner solutions. Hudle has already partnered with over 350 sports venues across Delhi-NCR, Maharashtra, Kerala and other parts of India with more than 50,000 players using it to plan games.

“We believe playing a sport is the most fun way of staying fit and that everyone should have access to sports irrespective of age, gender or skill. We have been working for the past 4 years to make recreational sports more accessible and having Survam Partners backing us is very encouraging”, says Suhail Narain, Founder & CEO, Hudle. 

Survam Partners is an active early stage investor with investments in diverse sectors such as biotech, cybersecurity, consumer, gaming, and fintech among others.

“In my interactions with Suhail and the Hudle team, their clarity of thought and seamless execution of the idea stood out. I share their vision of taking sport to the masses and we are looking forward to being on this journey with the team.” says Akshay Munjal, Survam Partners.

While there was an initial slowdown due to the pandemic, Hudle has managed to bounce back and is on track to grow 4x this year.

“Private sports infrastructure is growing rapidly in India and we plan to use the funds to make sports activities more accessible to people in our current markets and beyond”, added Narain. 

More and more people are choosing sport as a route to fitness and the pie of recreational sports is expected to grow steadily. 


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