Showroom B2B, an end-to-end supply chain platform in the fashion and apparel category has raised $1.35 million in the seed round. The funding round is led by Strive VC, Gemba Capital joined by Titan Capital, Panthera Peak Capital, PointOne Capital, Bharat Founders Fund, Relentless VC and other marquee investors. The freshly raised funds shall be majorly utilised in opening new experience stores, strengthening the technology infrastructure, building a seamless customer experience, expanding the network of retailers and manufacturers, and new innovations for Bharat and export markets. Previously, Showroom B2B raised $180k in an angel round in 2021.

Starting operations in 2021, Showroom B2B was started by Abhishek Dua and Shubham Gupta. It combines the best of digital and physical markets to offer a unique proposition to manufacturers and retailers. Retailers can experience the ‘touch & feel’ of apparel at its ‘Experience Stores’ which physically replicates its e-commerce app.

Commenting on the funds raised, Abhishek Dua, Founder, Showroom B2B, said, “The trust and confidence of the investors during these turbulent times clearly validate the work we are doing. As someone who has previously built and run multi-million-dollar businesses, we believe that each and every penny of the capital has to be judiciously deployed and have always tried to create value for all our stakeholders. With this current round also, the focus is razor-sharp to expand, execute and excel.”

Speaking on placing trust in the platform, Siddharth Verma, Principal, Strive VC, said, “Showroom B2B is organising the massively long-tailed apparel supply chain in India with a simple promise - to provide a broad selection of apparel to retailers at competitive prices compared to unorganised channels. As a result of their demand-first product-led approach, they have seen rapid adoption across Tier 2+ cities in India. We are thrilled to be partnering with Abhishek, Shubham, and the team on their journey."