In a noteworthy development, Shiprocket, India’s leading tech-enabled D2C logistics aggregator has launched Rocket Fuel, a start-up accelerator program to help D2C start-ups scale their business exponentially.
Rocket Fuel offers extensive mentoring, capital, and access to a large market. The program focuses on offering customized advice to new entrepreneurs through one-on-one mentoring sessions and group learning sessions by subject matter experts covering the fundamentals of building a business. Start-ups registered and enrolled in the accelerator program will also gain access to Shiprocket’s distribution network along with guidance from the fast-growing brand’s expert resource network as required.
Speaking on the launch, Saahil Goel, Co-founder, and CEO of Shiprocket, said “Building consumer brands is hard and expensive. By bringing experienced insights and shared resources to D2C brand startups, Shiprocket will significantly increase their chances of success. Our goal is to help entrepreneurs create great brands, provide them access to the best technology and help them scale up in a capital-efficient manner.”
Managed by Applyifi, applications for the program are open till September 30th, 2020, and the first round of shortlisting will be conducted by 15th October.