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Shell E4: Making Startups ‘Investor Ready’

Speaking on the areas of attention while evaluating and incubating the startups, Debasis Goswami, General Manager, Shell E4 Startup Innovation Hub mentions, "We do lay emphasis on three key parameters which are market readiness, investor readiness and product readiness"

Speaking on the areas of attention while evaluating and incubating the startups, Debasis Goswami, General Manager, Shell E4 Startup Innovation Hub mentions, "We do lay emphasis on three key parameters which are market readiness, investor readiness and product readiness"

Since the inception of the program in 2018, it has worked with over 30 startups in different domains such as mobility solutions, energy management, clean technology, energy IOT applications, digital solutions, logistics, waste to value and more.

Shell E4 Program provides a platform for collaboration and conversation around valuable energy transitions, offering startups an opportunity to bring their ideas to life with Shell’s guidance and support. The Shell E4 program builds upon the company’s global vision to support the energy sector’s evolving ecosystem. Shell E4 program, a flagship startup incubation program that collaborates with technology, venture, government, academia partners, industry expert mentors to enable digital start-ups to achieve industry readiness.

Debasis Goswami, General Manager Shell E4 Startup Innovation Hub in an exclusive conversation shares a detailed view about the parameters to tap the potential in startup, the journey to help them grow and scale and the larger vision of the program.

Tapping The Untapped

“We didn't see much happening in the energy space and there was a lot of focus within Shell from the energy transition side. As we want to be a net zero carbon emissions company by set 2050, the idea arises to with the energy startups in India and give them the opportunity to scale and grow,” explains Debasis Goswami, Shell E4. 

The range of facilities and infrastructure the company has which includes technology centers for Shell globally, access to quality manpower and the domain experts urges to power the program. 

Sustainability, currently, has been in the centre of focus as it has never been. Acknowledging the potential of the emerging startups and disruption, Shell E4’s Goswami points out, “We work with corporates in order to enable startups and to build the whole community. One of the major objectives for Shell is to give them the opportunity to connect with investors.”

He further shares, “One of the the primary ambitions has been to enable startups working in the energy space in India.”

Shell has a rich history of working with entrepreneurs across the energy value chain globally. Startups shall have access to infrastructure, expertise, capital, and customers to help them accelerate their business growth. Shell E4 Smart Energy Track 2022: The smart energy track is a program designed for early to mid-stage start-ups that have proven proof of concept (or solution). 


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