India’s largest Digital Media Network today announced a new advertising media solutions
offering for direct advertisers under its brand nNext. nNext, launched six
months ago as a performance marketing platform, now offers end-mile results as
the sole campaign goal.
solutions take advantage of technology to deliver transparent and more
efficient campaigns for advertisers. The platform is able to offer live
dashboards on media spends, automated hourly reporting and other significant
enhancements. The technology stack at nNext is also developed in-house and is
customizable to client’s needs.
are tailor made for branding, performance, programmatic media buying,
remarketing campaigns on desktop, mobile and many other innovative digital
Nitin Sabharwal, Founder of nNext business said, “The
biggest problem advertisers face is the lack of transparency when it comes to
media spends. It is only when the invoice is raised that the clear picture
emerges. nNext bridges this gap by giving a real-time access to advertisers.
They know where and how their campaign is performing.”
Yashasvi Vats, Business Head, nNext said, “I have
been an advertiser for the past few years and understand the pain problem to
integrate end to end. At nNext, we educate our clients about various technology
solutions available to bring down costs to increase customer engagement. We
integrate the marketing campaigns into the client’s CRM or Dialers to offer
real time analytics and lead generation when it comes to performance.”
has mandates on a variety of product lines and channels from clients like Max Bupa
Health Care, IndusInd Bank, Iffco-Tokio Life Insurance, Aegon Life and others.
Surinder Pal Singh Deol, Sr. Manager (ERP), Chandigarh
University states, “nNext is the largest
contributor to the digital channel for admissions for Chandigarh University.
Through their efficient and optimized search and social strategy, nNext has
managed to bring down the costs of leads while increasing the quantity
Joshua Fredric, Director, Fundraising & Supporter
Engagement at Action Aid said, “nNext has been a
great partner in helping drive our business. nNext has been instrumental in
increasing our online visibility and lead generation from ad campaigns and
e-mail marketing. They are at the forefront of thought leadership in the
performance-based model. Action Aid has learnt a lot through their expertise.”