SMBs Emerge As Leading Job Creators In India: Report

Jobs posted by SMBs clocked a 60 per cent surge year-on-year. These emerging small businesses have been from across tier 1 and 2 cities such as Delhi-NCR, Mumbai and Bengaluru

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Professional networking and job platform, Apna platform recorded a 25 per cent increase in its employer base, which was majorly led by SMBs and MSMEs in 2022. It releases a report which reveals about the current dynamics of job creation by small and medium businesses (SMBs) in India. 

According to the report, these emerging small businesses have been from across tier 1 and 2 cities like Delhi-NCR, Mumbai and Bengaluru. Also, employers from cities such as Pune, Ahmedabad and Jaipur posted more than 2.1 million jobs in 2022 alone. 

This year more than 12 million professionals registered on the platform, leading to a 67 per cent YoY user growth in 2022. In fact, 20 new users registered on apna’s platform every minute and 3 job applications were facilitated every second in 2022. According to Apna, this surge will continue in 2023, as a majority of the new users who registered on the platform were from tier 1 cities like Delhi, Mumbai and Bengaluru. The platform also witnessed a surge in users from tier 2 cities like Patna, Lucknow, Chandigarh, Bhopal and Guwahati. 

Tier 2 cities Led The Pie In Hiring The Most Gig Workers

The tier 2 cities that saw the maximum job applications were Bhopal, Indore, Bhubaneswar, Ranchi and Kanpur, these cities had 40 per cent of the total jobs posted by SMBs throughout the year.  

Despite markets opening up, professionals are still preferring work-from-home job opportunities for better flexibility and work-life balance. With organizations embracing the new normalcy post covid, professionals continue to consider flexibility, work-life balance and upskilling as the key focus areas, even more so at present. 

Commenting on the growth, Manas Singh, Chief Business Officer,, said, “2022 has been a year of tremendous growth for the rising workforce. The emergence of tier-II cities becoming epicentres for opportunities has also been phenomenal. We believe that the evolving ecosystem of the rising workforce led by SMBs and MSMEs will become an integral contributor to the growth of the Indian economy".

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