Rigi.Club, a platform for creators, influencers and celebrities to grow, manage and monetise their community, announced that it has raised $10M in a Series A funding round. This round was co-led by Accel India, Sequoia Capital India & Stellaris Venture Partners. Other investors include prominent angel investors like Nitish Mittersain (CEO, Nazara), Apaksh Gupta (CEO, OneImpression), Anupam Mittal (Founder, Shaadi.com) and creators like Tanmay Bhat & more.
Founded in October 2021 by Swapnil Saurav and Ananya Singhal, Rigi.Club’s mission is to empower creators to manage and monetize their communities. The platform helps creators and influencers do this efficiently by enabling them to monetize their community across all platforms, be it WhatsApp, Telegram, or Instagram. Furthermore, influencers can use this platform to launch courses, conduct paid webinars, and launch free and paid communities through the Rigi app.
Commenting on the announcement, Swapnil Saurav, Co-founder & CEO, Rigi.Club said, “Since our launch, the company has been growing at the rate of nearly 100% month on month and has crossed the 200k user benchmark. It has been most heartening to see that within a mere two months, we have helped our influencers more than triple their earnings. At Rigi, our aim is to grow into the go-to influencer ‘logistics partner’ wherein we take care of everything, allowing influencers the space and freedom to focus their energies on content creation”.
He added, “We look forward to a rewarding partnership with Stellaris Venture Partners, with Rahul Chowdhri on the board who brings to bear a nuanced understanding of the consumer-tech landscape and the creator economy.”
Rahul Chowdhri, Partner, Stellaris Venture Partners said, “One of the defining trends in consumer-tech over the next decade will be the notable shift of consumers from platform preferences to creators themselves. With a nudge from the pandemic, we have already been witnessing explosive growth and fascinating levels of engagement with both existing and emerging creators. The timing is right, and Swapnil and Ananya, the founders of Rigi possess the perfect mix of skills owing to their prior experience in founding a large consumer-tech businesses [Halaplay] - all of which inspire confidence in us as investors.”
Prayank Swaroop, Partner at Accel India said, "We’re excited by Swapnil & Ananya’s vision of enabling creators with a platform that helps them earn sustainable earnings by monetizing communities directly. As part of the first Atoms cohort, their speed of execution in building a platform that supports different social channels has been just amazing. With the creator economy booming, we’re thrilled to be partnering with Rigi."