Jaipur-based Rajasthan Venture Capital Fund (RVCF) has invested in Direct Create Private Limited (DC)- an online and offline platform that brings together makers, designers, buyers and organizations allowing them to not only sell their curated products but also collaborate to customize or create whole new range of offerings tailored to a buyer's specific need.
DC is aiming to digitize the process of creation of handicrafts and other traditional items by enabling digital connection and collaboration between artisans, designers and buyers. It aims to disrupt the market by providing larger market access to the artisans, foster direct interaction between buyers and artisans and also collaboration between buyers, designers and artisans. Direct Create is developing a holistic platform with omni channel strategy for enabling collaboration and reaching out to customers and is aimed to be present on both mobile, web and physical retail.
“The Indian handicrafts industry is fragmented, with more than 7 million regional artisans and more than 67,000 exporters/export houses promoting regional art and craftsmanship in the domestic and global markets. The Direct Create platform operates at the confluence of tradition and technology and creates new avenues for commerce, creativity and innovations that can define a new future for the traditional crafts of Rajasthan and other parts of India” said Mr. Girish Gupta, CEO of RVCF.
Mr. Rajeev Lunkad and Ms. Sheela Lunkad, Directors of Direct Create said “Direct Create will connect artisans to new ways of production, design and commerce powered by a robust technology backbone. We aim to earn revenue from membership at DC Platform, e-commerce, B2B Partnerships, Designers sales and Direct Retail. This investment by RVCF will help Direct Create carry out its immediate expansion plans and we are delighted to have their support."
Direct Create with its professional and experienced promoters & team is expected to emerge as one of the leading platform for mass customisation of unique handicrafts in India. RVCF has invested in DC through its third investment vehicle ‘RVCF India Growth Fund’ with target corpus of Rs 300 crs which invests pan-India in IT, education, healthcare, Fintech etc.