Plum BodyLovin’ Ropes In Ananya Panday As Brand Ambassador

The star will be seen as the face of the brand, promoting its fragrance category—body mists, perfumes, and deodorants

Plum BodyLovin’ has signed Bollywood actor and style icon Ananya Panday as its brand ambassador. The star will be seen as the face of the brand, promoting its fragrance category—body mists, perfumes, and deodorants—in a variety of engaging campaigns across media platforms.

Plum BodyLovin aims to be the bath and body brand of choice for young India, and the most fun and delightful one at that, with its signature fragrances like Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas, and Orchid-You-Not. Ananya Panday brings on board the perfect blend of charm and playfulness to endear these fragranced body sprays and perfumes to today’s young women! There is also an immediate, almost seamless connection between Ananya’s personality and the brand’s DNA of being vibrant, lighthearted, quirky, and delightful, making the partnership a natural fit.

Commenting on the announcement, Shankar Prasad, CEO and Founder, of Plum, says: "We’re elated to be associated with one of the most promising actresses and youth icons in India today." Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful and premium fragrances. We are thrilled to have her on board & can’t wait for everyone to see the collaboration come to life soon! "

On being the brand’s ambassador, actor Ananya Panday shares, "Plum BodyLovin’ has a refreshing take on fragrances with their super-fun yet unique body mists and perfumes, colorful designs, and, of course, the delightful names like Hawaiian Rumba & Orchid-You-Not, etc. As someone who has always loved good fragrances and all things fun, this association with Plum BodyLovin’ was one I didn’t have to think twice about. Given my love for animals, I also loved that the brand is 100% vegan and cruelty-free. Smelling irresistible was never so much fun & I can’t wait for women everywhere to fall in love with these fabulous fragrances (my current favorite has to be Vanilla Vibes because I love smelling like a delicious cupcake)!"

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