Shaka Harry, a plant protein company, has ventured into Singapore, marking its first international market as part of the company's ambitious growth plan. The company will soon be introducing 15 innovative products at Mustafa Centre Singapore, a four-level retail hub and the iconic shopping mall in Singapore known for its 24-hour market-style shopping experience and a wide variety of products and services. 

The plant-based trend in Singapore has experienced a remarkable average compounded growth rate of over 12 per cent in the past four years, driven primarily by health-consciousness, taste preferences, and dietary restrictions related to religious or ethical reasons. Furthermore, this trend has garnered a remarkable 94 per cent positive sentiment among consumers in Singapore. 

According to Anand Nagarajan, Co-founder of Shaka Harry, "Expanding our business to Singapore, a country globally recognized for its commitment to promoting plant-based diets and addressing public health, environmental, and ethical issues, holds significant importance for Shaka Harry. We are confident that our products will appeal to the growing number of individuals embracing flexitarian diets and seeking healthy, delicious, and environmentally friendly food options."  

“Mustafa Shopping Centre Singapore is proud to announce the launch of Shaka Harry, a plant protein company backed by the legendary cricketer MS Dhoni. Shaka Harry's innovative approach to sustainable and ethical protein production is a timely and important solution to address the challenges faced by our planet. We are excited to offer our customers access to Shaka Harry's delicious and nutritious plant-based products, and we believe that this partnership will help create a brighter and more sustainable future for all”, added Mohd Saleem of Mohamed Mustafa & Samsuddin.

The Indian government is actively supporting the export of plant-based meat products under the vegan food category through the Agricultural and Processed Food Products Export Authority (APEDA), its apex export promotion body.