Piramal Pharma Consumer Products Division (CPD) launches D2C platform, Wellify.in. It is an exclusive shop for all the health and wellness brand offerings by the company, and is expected to contribute 10 per cent of the ecommerce business in terms of revenue by end of FY24. The platform shall provide consumers’ access to its entire range of products across more than 20 brands along with all the new offerings that company is going to launch in future. The platform would offer products across various categories such as health and wellness, beauty, baby care and toys and women’s intimate range.
The platform will offer free home delivery, no minimum order value and delightful offers which will enable rise in daily orders. Wellify is designed to offer personalised experience to the users powered by advanced technology as Piramal CPD has invested in Martech tools to offer superlative experience to its consumers.
Nitish Bajaj, CEO, and Piramal Consumer Product Division commented, “E-commerce has exploded in the country and has been a major growth engine for our business as well. With the launch of our D2C platform, Wellify.in, we are looking at bolstering our e-commerce capabilities by reaching out to our customers directly with quality products, customised offerings and multiple delivery options. We have heavily invested in e-commerce in the last two years which is poised for a significant growth and is expected to contribute to 25% of our overall revenue in next 3 years”.