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Petcare Brand Wiggles Acquires Peer Startup Capt Zack

This acquisition happened in a cash and equity deal, the company aims to further fuel and expand their portfolio

Pet care brand Wiggles on Thursday acquires Capt Zack in a 100 per cent cash and equity deal.

The acquisition will enable Wiggles to grow its presence and also reaffirms the brand’s leadership and promise towards pets and animals.

Speaking on the acquisition, Anushka Iyer, Founder and CEO of Wiggles said, “We set out with an ambition to create a pet care ecosystem par excellence, tailored for Indian pets and animals. We firmly believe this acquisition will provide an impetus to our efforts and accelerate the momentum for new product development and launches while strengthening distribution. We welcome Mohit and the team at Capt Zack to the Wiggles family. We are elated with a development of this scale and look forward to leading India’s pet care story with quality and science.”

Given Capt Zack’s strong presence in the category of grooming essentials, Wiggles will continue to invest in R&D to develop and grow this segment further. Capt Zack was the first in India to have pet products clinically tested on sensitive human skin and offer veterinary licensed products. The acquisition will accelerate Wiggles’ growth and bolster the brand’s footprint in newer categories and markets.


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