Pilgrim ropes in Bollywood actress Yami Gautam as its hair care range ambassador.
The latest TVC #PilgrimNeDhoondNikale campaign video features Yami Gautam. The personal care brand sources these hair care secrets from Jeju Island in South Korea.
Speaking about her association with Pilgrim, Yami Gautam said, “Pilgrim haircare products are the reason behind my good hair days and we all know how important that is.”
Anurag Kedia, Co-founder & CEO, Pilgrim said, “Pilgrim is on an upward curve, continuously gaining consumer trust. Our association with Yami marks an exciting chapter for us as we continue our growth journey in 2023 and beyond.”
Pilgrim's hair care range includes a variety of popular products, such as the best-selling Hair Growth Serum, Argan Oil Hair Mask, and Sulfate-free Shampoo. One of the brand's most successful offerings is the Korean range, which was launched in May 2020.
The beauty and personal care brand crossed ARR 150 crore mark with six times growth in sales and revenue. In the year 2023, the brand is focused on strengthening its research and development ability.