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Pansari Group: From Kirana Store To Exporting To Over 57 Countries

'The Pansari Group is working to build a new plant in Delhi-NCR. Along with this factory, there will be a food park', Shammi Agarwal, Director of Pansari Group discloses

The company began as an oil refinery in West Bengal in 1962 that operated under Pansari Industries and produced 180–200 tonnes of vegetable oil daily. The Pansari Group significantly shifted from trading to production during the 1990s. The firm put up roughly seven plants across northern India between the 1990s and 2005. At present, the company has developed into a significant player in the market today. They offer a host of edible products that suit the needs of every Indian kitchen.

What are the unique key points (USP) of your company?

The USP of the company is the use of technology in the company. We have been controlling moisture with automation and air-controlled equipment. Taste also becomes an issue because everyone wants to consume tasty food at the same time. Through R&D and marketing research, we strive to develop a good taste for our customers, so we continue to experiment with flavours.

How are you different from the existing competitors?

In comparison to other competitions, we are extremely responsive to changes in consumer behaviour or new technology. We empower our employees to stay up to speed with and react to developments in the ever-changing market. We are quite proud of our ability to be proactive. This is not to say that our beliefs and ideals will alter in response to shifting trends. We never, ever compromise on quality.

What is the monetisation model?

It entails obtaining food from farmers and adding value to it through processing. Our monetization model is the diffusion network. We are the preferred partner in terms of quality and service because of the service that we deliver.

What challenges are you facing in running your business?

While many brands were having supply chain problems during the pandemic, the Pansari group overcame them. We have also been successful in shaping business operations into a solid position today. We are also easily reachable throughout India and in fifty-seven countries.

Impact of the pandemic? How has been your customer's response so far post lockdown?

We observed the internet market increase well 4-5X year over year during the pandemic in terms of industrial growth. People have switched to internet buying since COVID since it is easier to purchase their things at home. We have also expanded our presence online. Now our customers can easily try our wide range of products through our website.

What are the traction details (achievements of the company)?

Today, the Pansari Group is a well-known brand in the FMCG industry. Since 2016, the company has been releasing products in the market under the Pansari brand, including refined vegetable oil, rice, flour, spices, cereals, quick Indian mix, etc. Currently, the company exports to over 57 different nations.

How do you look at expansion?

The Pansari brand places a strong emphasis on health, and it will shortly introduce a new line of products in this category. The Pansari Group is growing at a rate of 25 per cent annually. We are working to build a new plant in Delhi-NCR. Along with this factory, there will be a food park.

What has been the biggest learning so far?

The company experienced ups and downs while conducting business. Numerous traders received the material but neglected to pay the Pansari group. It resulted in a loss to the corporation of more than Rs 1 crore. The present Director, Shammi Aggarwal, also had to hear hurtful remarks as a result of this loss. Even that the company should only conduct business with other businesses was suggested. However, a few individuals believed in Shammi.

What is the market size and opportunity?

By 2025, it is anticipated that India's FMCG market will reach up to INR 15.62 billion. Whenever we discuss FMCG, the first thing that comes to mind is a product that is used on a regular basis.

The Indian FMCG business is expanding quickly due to the rising disposable income. The expansion of the FMCG industry in India is also attributed to changing customer behaviours and rising brand awareness.

What are your future plans, with respect to the Indian Market?

Our future items will be around the user's choices because consumers are increasingly aware of the decisions they make. Pansari's Indimix ready-to-cook goods make cooking easier and save time for families. Products in the line are healthful, balanced, and nutritious. They are made and packed in accordance with strict processes. As a result, we are capable of catering to today's more aware consumers.


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