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Online Retail Platform Tata Cliq Is Likely To Be Integrated With Tata Neu Super App

Tata Cliq has exited the consumer electronics category, which formed 50-55% of its business, and its consumer electronics, smartphones and appliances division has been integrated with Croma, Tatas flagship consumer electronics retail chain

Tatas online retail platform Tata Cliq is likely to be integrated with Tata Neu super app and made a subsidiary of Tata Digital as the group seeks to consolidate its major ecommerce ventures under this entity, officials close to the development told ET.

At present, Tata Cliq is run by Tata UniStore that is jointly owned by Tata Industries and the groups lifestyle retail venture

Tata Cliq has exited the consumer electronics category, which formed 50-55% of its business, and its consumer electronics, smartphones and appliances division has been integrated with Croma, Tatas flagship consumer electronics retail chain, officials state in a media report.

The group is still evaluating how to position Tata Cliq, said senior executive at one of the group companies said. For instance, its presence in categories like electronics was a conflict of interest for Tata Neu and Croma and hence it had to exit this category to focus on lifestyle and luxury categories where it has built a niche.


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online retail platform Tata CLiQ Tata Neu Super App

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