Online Gaming Unicorn MPL Enters In Africa, Expands Its Presence In 4 Continents
To ensure a more localised and engaging gaming experience, MPL has partnered with Carry1st, Africa's largest mobile gaming publisher, to launch in the continent
Mobile Premier League (MPL), the mobile esports and digital gaming platform, has officially launched its app in Nigeria, marking its first foray into the African gaming market. With this move, MPL is now present on four continents: Asia, North America, Europe, and Africa.
The MPL app offers gamers, in Nigeria and beyond, the opportunity to monetize their skills as they engage in Paid Competitive Gaming (PCG). This relatively new form of gaming allows users to participate in low-to-high stakes skill-based gaming contests, going beyond traditional games.
To ensure a more localized and engaging gaming experience, MPL has partnered with Carry1st, Africa's largest mobile gaming publisher, to launch in the continent. This partnership allows MPL to tap into Carry1st's extensive knowledge of the 270 mn plus-strong African gaming market.
"We're thrilled to bring the MPL gaming experience to Nigeria, a country with a vibrant gaming community," said Sai Srinivas, CEO and Co-Founder of MPL. "As the first Indian gaming company to launch in Africa, it is a testament to our success in the PCG space and our commitment to expanding our global reach. We look forward to building a strong presence in the Nigerian gaming market and offering a world-class gaming experience to our users.”
Nigeria's gaming market is a prime opportunity for MPL to make inroads into the African continent. With a population of 210 million, 70% of whom are under the age of 30, Nigeria boasts the highest number of internet users in Africa, with a penetration rate of 51%. 23% of the population (48 million) are gamers, 95% of whom have a strong affinity towards mobile gaming. It is noteworthy that 32% of gamers in Nigeria pay for games, with a higher revenue per install than India. Its gaming market is projected to grow at a CAGR of 9-10% between 2020 and 2024.
Around The World