Ola Scales Down Food Delivery, Plans To Integrate With Instant Grocery Service
The company had doubled down on its cloud kitchens back in 2020 during the height of the pandemic, and it operated nearly 50 cloud kitchens in the year
Ola might be a big name in the ridesharing business, but when it comes to the food delivery segment, the company has not succeeded to dominate the market for long periods of time. Not that it hasn’t tried, it certainly has, but fortune was seldom in its favor.
Its track record does not speak in its favour either. In 2015, the ridesharing company made its first venture into the food delivery business with Ola Cafe, its 20-minute food delivery service. However, it did not take off and was soon shut down.
Two years down the line, it acquired Foodpanda India, the online food delivery platform of Berlin-based Rocket Internet, in an all-stock deal. But after two years, the company ceased its food delivery business and fired employees as it continued to focus on home brands and the cloud kitchen business.
In the same year, Ola Foods was born out of Ola’s vision to build the country’s largest and “most-loved” network of food brands. It went on to include a multitude of brands such as Khichdi Experiment, Biryani Experiment, Paratha Experiment, Bowlsome, Daily Diner, Nashta Express, Gulpp and That Pizza Place. The company had doubled down on its cloud kitchens back in 2020 during the height of the pandemic, and it operated nearly 50 cloud kitchens in the year.
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