Toch, a Mumbai based startup, has raised seed funding round led by a bunch of others investors that include SOSV and its accelerator, Chinaccelerator, 9 Unicorns Fund and Inflection Point Ventures.
A video meta-tagging platform , Toch, helps online video creators, media companies, advertisers, and OTT platforms optimise their videos and meta-tags by using AI and deep learning. The company is of great help to broadcasters who monetise live events, provide auto subtitles for live events in different languages based on the viewer’s location, and enable automatic meta-tagging.
The amount of video content from broadcast media and live streamers is ballooning,” said William Bao Bean, Partner at SOSV and Managing Director at Chinaccelerator. “We believe that Toch’s ability to automatically analyse, edit, curate, and publish video content in real-time without having to take the content out of the customers’ cloud removes the need for a hugely labour intensive process,” he added.
Founded by Vinayak Srivastav, Saket Dandotia, and Alok Patil, Toch seems to be one of those rare start-ups who have poised benefit from the coronavirus pandemic. Given the rise in video-consumption globally, using Toch’s platform, OTT companies can identify the right opportunities to present ads based on crowd excitement levels in sporting areas, helping broadcasters increase monetization from ad sales.
Headquartered in Mumbai, the company claims to be the first video tagging platform to auto-detect objects, persons, emotions, locations, scenes and activities in real-time, inside any video content, thereby enabling monetisation. The proceeds generated from these rounds will be used to further deepen its tech infrastructure, and grow its team.
Saket Dandotia, Co-Founder and Chief Technology Officer of Toch, said, “SOSV currently has $740 million assets under management, which are focused on seed, and early-stage investments. “Having SOSV on board will help Toch to expand in the global market,"
Toch is poised to benefit from the latest coronavirus pandemic given the rise in video-consumption globally, said Dr Apoorv Sharma, partner at 9 Unicorns Fund — India’s first accelerator VC. It provides acceleration support and seed funding to early-stage startups.
The company also claimed to have raised $400,000 from Inflection Point Ventures (IPV) in a pre-Series A funding round, in April.