On the occasion of the upcoming International Women's Day on March 8th, Meta today shared that it has continued to see a strong trend towards women entrepreneurs using its apps in India over the last three years.
Meta revealed that in India, 73 per cent of Instagram business accounts that self-identify as women-owned business were set up in the last three years. In India, 53 per cent of all business pages on Facebook with female admins were also set up in the last three years.
The period of three years was carefully chosen to look at both pandemic and post-pandemic trends.
Said Archana Vohra, Director, Small and Medium Business for Meta in India, “It’s heartening to see more women kickstart their entrepreneurial journeys with the help of digital technologies, and we’re humbled that we play a part in this journey. What is great to see is that the momentum gained during the pandemic continues even post-pandemic. Our commitment remains to unlock growth for India’s small businesses, and enabling women entrepreneurs is a big part of that commitment.”
Women are also playing a critical role in supporting each other by forming communities. On Meta, 40 per cent of Facebook groups related to entrepreneurship have been created by women in the last three years.
Women have also made strides in the tech and creative space. A promising sign of progress is that in India 23 per cent of Spark AR creators publishing effects for Facebook and Instagram are women. This highlights the increasing presence of women in these fields and their valuable contribution to the ever-evolving digital media landscape.