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Meesho Witnesses Over 60% Growth, Clocks 3.34 Cr Orders During Festive Sale

The top-selling categories included fashion, home and kitchen, electronic accessories and beauty and personal care

Meesho, internet commerce company, posted its festive sale performance during its flagship Meesho Mega Blockbuster Sale. Customers placed a record ~3.34 crore orders during the five-day event, up 68 per cent from previous year’s sale, shopping for a wide assortment of products at the lowest prices.

In line with Meesho’s mission to democratise internet commerce for everyone, nearly 60 per cent of all orders came from Tier 4+ cities. Transacting users jumped by 60 per cent during the sale, which includes those who are new-to-ecommerce and shopping online for the first time. From Una in Himachal and Chimakurthy in Andhra Pradesh to Kalimpong in West Bengal, Bharuch in Gujarat and Leh, Meesho’s Mega Blockbuster Sale was instrumental in fulfilling Bharat’s festive shopping aspirations. 

Vidit Aatrey, Founder and CEO at Meesho, said, “Meesho’s Mega Blockbuster Sale truly fulfilled Bharat’s festive shopping aspirations this year as a result of our continued focus on offering customers quality products at lowest prices. Over 80% of orders during the festive sale  came from tier 2+ markets, which is a testament to our efforts to reach underserved users with different needs around selection and affordability. We aim to go deeper into India’s underserved regions. We are delighted by the success witnessed by small businesses on Meesho during the festive season. Our endeavour to build a platform that enables high growth for MSMEs is being further strengthened.”

During this year’s sale, categories such as kitchen utilities grew by 116 per cent; beauty and personal care grew by 109 per cent and luggage and travel accessories grew by 99 per cent. The top-selling categories included fashion, home and kitchen, electronic accessories and beauty and personal care. Products such as sarees, Bluetooth headphones, dupattas, lipsticks, mangalsutras, smart watches, artificial plants and juicers were sold in record volumes, demonstrating the value consumers see on the platform.


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