Meesho, a Softbank-backed ecommerce startup, has unveiled a new brand identity in order to strengthen its position as a "inclusive" and "egalitarian" platform for broad adoption. According to the firm, the colours 'Jamuni' and 'Aam' embody the vitality and grandeur of India's variety.
According to colour theory, Jamuni is associated with aspiration, but Aam is perceived as inviting and hospitable.
The company hopes to reinforce its position as a one-stop horizontal platform that satisfies the everyday needs of Indian customers with the new branding.
In addition, the corporation will unveil a new acoustic identity in eight languages: Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam, and Odia.