Meesho Issues Legal Notices Over Alleged 'Smear Campaign'

The company has filed a cease and desist notice against the CEO of an influencer marketing company allegedly involved in the smear campaign

On June 2, a Twitter user named Ravisutanjani Kumar, who is also Vice President, Partnerships and Special Projects at Testbook, brought to Meesho Founder and CEO, Vidit Aatray's notice a series of tweets that seemed to be critical of the company while tagging it's investors.

On June 2, 2022, Twitter user Ravisutanjani Kumar (@Ravisutanjani) exposed a concerted campaign against Meesho wherein several influencers put out a series of tweets tagging the company's investors, with an aim to allegedly malign the company's reputation by spreading falsehood and lies. Following the exposé, some influencers acknowledged that said tweets were paid promotions while others deleted their posts,” the company said in a statement.

Soon after, Twitter users including influencers and founders posted screenshots where they are seen being approached to propogate a negative agenda against the company.

The company has also sent a legal notice to an influencer who publicly claimed to have accepted monetary compensation for promoting the negative campaign. 

"Paying influencers to peddle rumours against us has been happening for the last many months. But it won't shake our confidence, rather make us more determined towards of our mission of bringing Indian small business economy online, " said Vidit Aatray in a tweet.

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