The Whole Truth (TWT) on Friday raises USD 15 million in its Series B round led by Sequoia Capital India. 

The round saw participation from existing investors Matrix Partners India and Sauce.Vc. Angel investors who previously invested in the company include Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy) and Jaydeep Burman (Rebel Foods). The fresh capital will be deployed towards scaling up the brand’s in-house manufacturing capacity, hiring great talent, and in growing retail distribution. 

TWT, which was founded by Shashank Mehta, an ex-Unilever marketeer, is the result of his life-long struggle with obesity. Rachna Aggarwal, a bakery chef and chocolatier with over 15 years of experience, heads TWT’s product development. All other functions are led by a team of EiRs (Entrepreneurs in Residence) who don’t come from the food industry but are hell-bent on setting it right.

Commenting on the funding, Shashank Mehta, Founder and CEO of The Whole Truth Foods said, “From Day 1, we’ve maintained we’re not a food brand. We’re a truth brand. Fighting to bring truth back to food. We’ll continue to make clutter-breaking, myth-busting content that educates consumers. Because what we read and believe, is what we eat and repeat.”

“Sequoia Capital India is delighted to double down on the partnership with The Whole Truth. We have been working with Shashank, Rachna, and the team for over a year and a half now and have been very impressed,” said Abhishek Mohan, Principal at Sequoia India. 

“We're excited to double down on our investment in The Whole Truth (TWT), and recommit to Shashank, Rachna, and the team. With the launch of chocolates, they're taking TWTs philosophy and execution to one of the largest categories that can impact millions of people including kids. Privileged to be part of this partnership with Sequoia Capital India, Sauce, and others - looking forward to the journey ahead!” said Vikram Vaidyanathan, Managing Director at Matrix Partners India.