Indian matchmaking site Matrimony.com has launched a new app called Rainbowluv for the LGBTQ+ community. The media reports indicated that the company wants to cater for a large population of about 11 million to 13 million people and since data for LGBTQ+ is not available it is a rough estimate. Matrimony also owns and operates around 300 marriage-related services.
According to the media reports that the app includes 45 gender identities, 122 orientation tags and 48 pronouns and for safety purposes members would have to register with government-issued identity cards. The main competitor of the Rainbowluv app would be Grinder which is a social networking app for the LGBTQ+ community.
India's top court lifted a colonial-era ban on gay sex on Sept 6, 2018, under the five-judge Bench headed by Chief Justice Dipak Misra. The apex court removed article 377 which used to criminalise same-sex relations and intercourse, although same-sex marriage is still not legal in India.