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Lending Startup EarlySalary Rebrands Itself To Fibe

With the new identity, the company plans to expand operations across verticals to build a large presence in its product lines

Digital lending platform EarlySalary rebrands itself as Fibe as migrated to a new website, launched an updated version of its app and revealed its new logo. Furthermore, the brand plans to clock clock assets under management (AUM) of $2.5 billion over the next five years 

Founded in 2016 by Ashish Goyal and Akshay Mehrotra, Pune-based EarlySalary provides instant loans to salaried individuals besides offerings like buy now pay later (BNPL), instant cash loans, instant salary advances, and skill upgrade loans.

With the new identity, the company plans to expand operations across verticals to build a large presence in its product lines.  

In August 2022, the company, valued at around $300 million, had raised $110 million from TPG's Rise Fund and Norwest Venture Partners. Its existing investor Piramal Capital and Housing Finance Ltd. also participated in the round.



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