CM.com, a global leader in cloud software offerings for conversational commerce, has partnered with Bengaluru-based end-to-end sales execution and marketing automation platform, LeadSquared, to help businesses around the world, deliver superior customer experiences and drive their sales effectively. With this partnership, the two brands aim to strengthen their commitment towards helping businesses use omnichannel engagement efficiently to increase retention, scale as they grow, and build remarkable experiences.
LeadSquared’s intelligent automation workflows help businesses engineer greater levels of efficiency and transparency into their customer lifecycle journeys, maximizing the cooperation between different processes, and acting as a one-stop solution for all sales and servicing needs. Hence, CM.com and LeadSquared have partnered to enable businesses to leverage powerful marketing and sales analytics to reach potential customers operating in high-growth sectors like Education, Insurance, Lending, Banking, Healthcare, and Real Estate, in marketplaces across India, US, Middle East, and the APAC region.
CM.com is the pioneer of conversational commerce in India and has been recognized as an Established Leader in Conversational Commerce, CPaas Vendors, and Messaging Platforms, by Juniper Research. It is a technology company providing products such as Mobile Marketing Cloud, Mobile Service Cloud, Conversational AI Cloud, Communications Platform, E-Sign, messaging, voice, payments, and authentication APIs. The Conversational Commerce platform enables businesses to engage with customers across multiple messaging channels such as WhatsApp, Facebook Messenger, and Apple Messages for Business, blended with seamless payment capabilities through in-app payments with Apple Pay, WeChat Pay, and cards.
Speaking about the association with LeadSquared, Chetan Borkar, Country Manager for India and Sri Lanka, CM.com, said, “The impact of COVID-19 has posed multiple challenges to businesses in terms of keeping up with the constant change in consumer behaviour. During such times, engaging effectively through accurate communication channels is the need of the hour. The growing impetus towards mobile use post-pandemic has put forward a golden opportunity for businesses to connect and communicate with their customers and prospects in new and exciting ways. CM.com has been providing thousands of global businesses with software solutions, setting new standards in customer experience. With this partnership, we are looking forward to helping brands elevate their closures, manage pipelines, attribute their ROI, drive better sales, and take their mobile experience to a whole new level.”
On this occasion, Sridhar Sampat, Vice President - Partnerships, LeadSquared, said, “Businesses have realized that digitization has helped them overcome the challenges they have faced in field sales and otherwise. With effective communication channels and an all-in-one sales platform, an organization can now connect with their executives from anywhere, assisted by mobile apps and through the adoption of cloud-native technologies. LeadSquared has been at the forefront of providing its customers with better ROI and higher scalability through automation, and many clients have seen a tremendous growth journey ever since their partnership with us. We are delighted to partner with CM.com, to help them and their customers and prospects stay a step ahead in their growth/customer success journey.”
