Kotak Mahindra Life Insurance Ties Up With GOQii Smart Vital

GOQii ecosystem is designed to reduce the health risk of that individual by guiding them to lead a healthy lifestyle

GOQii Smart Vital on Thursday announced that it has tied up with Kotak Mahindra Life Insurance Company (KLI) and Kotak Mahindra General Insurance Company Limited (KGI) to offer life and health insurance, respectively, to GOQii’s new and existing customers.

Customers who buy GOQii Smart Vital 2.0 wearableare eligible for a health insurance cover of up to Rs 5 lakh depending on the active lifestyle & Monthly Health Score and a life insurance cover of Rs 1 lakh. GOQii Smart Vital is a Central Drugs Standard Control Organisation (CDSCO) registered medical device designed to measure the vitals of its users. GOQii ecosystem is designed to reduce the health risk of that individual by guiding them to lead a healthy lifestyle.

Vishal Gondal, Founder & CEO, GOQii said, “We have been a pioneer in bringing evolutionary technologies in the field of preventive healthcare. With our outcome-based health insurance we are looking at a different approach of fundamental healthcare. We have gathered data around the same for over seven years with a present paid active user base of over 5 million. We are thrilled to offer insurance to our users over the app in association with Kotak Mahindra.”

Mahesh Balasubramanian, MD & CEO, Kotak Mahindra Life Insurance Co. Ltd. said, “We at Kotak have always emphasised on customers wellbeing and our tie up with GOQii is a part of our initiative to prioritise health and encourage healthy lifestyle. Through the personal wellness plan the customer can view their Insurance details in the GOQii App and also track their wellness tiers basis the health activities done by them.”

Suresh Agarwal, MD & CEO, Kotak Mahindra General Insurance Co. Ltd. said, "The tie-up aims to incentivise customers to maintain good health and health practicesand at the same time get themselves covered with health insurance.It is also one of the many Kotak Group's endeavours in co-branding with smart beneficial ideas enabled by tech advantage.”

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