JetSynthesys Partners With Japanese Company DHH To Expand Global Footprint
As part of this collaboration, DHH will invest in JetSynthesys Japan, and in return, JetSynthesys Japan will gain access to DHH's expertise in go-to-market strategies and customer support for the Indian market, according to media reports
JetSynthesys, a digital entertainment and technology company, has formed a strategic partnership with Digital Hearts Holdings (DHH), a Japanese stock exchange-listed firm, resulting in the creation of a 50:50 joint venture in India.
As part of this collaboration, DHH will invest in JetSynthesys Japan, and in return, JetSynthesys Japan will gain access to DHH's expertise in go-to-market strategies and customer support for the Indian market. The joint venture aims to strengthen its debugging businesses in both India and the global gaming market by leveraging the combined resources and knowledge of both companies.
DHH offers a range of services, including debugging, game translation, Linguistic Quality Assurance (LQA), game development support, marketing support, and customer support for global gaming companies. Japan, as the third-largest gaming market globally with the highest Average Revenue Per User (ARPU), is a focal point for the partnership.
Rajan Navani, CEO and founder of JetSynthesys, sees the collaboration as a significant step in solidifying JetSynthesys' international presence. The joint venture aims to create cutting-edge global titles by utilizing their collective understanding of the video games market, audience behavior, and industry dynamics.
While the details of the investment in the joint venture remain undisclosed, JetSynthesys Japan and DHH have outlined plans for mutual business development. JetSynthesys Japan will contribute to DHH's business development in Western countries, and in turn, DHH will support business development in Japan and other key Eastern Asian markets for JetSynthesys Japan. Additionally, DHH and its group companies will provide development and support function resources for projects co-developed with JetSynthesys Japan.
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