I believe that to get into a market you must know the market: The Natural Wash

In an interview with BW Disrupt, Akshit Goel and Shivangi Mittal, co-founder, The Natural Wash, talks about the market, challenges and more

Brief us about your business model like how did the idea came to start and how does it work (step by step procedure) since you launched towards the end of 2019, how did the brand sailed through the phase

The idea of TNW-The Natural Wash popped up when after college me and Shivangi were sitting and talking about our future. We both wanted to start something new and on our own. We both wanted to prove ourselves. 

Our grand parents became our inspiration. From a very small age I have seen my grandmother and mom using Multani Mitti on their face. Multani Mitti was their go to product whenever they had any skin issue. I thought of putting the same old formula into a new avatar. Simplifying the technique and the effort, we came up with this company that produces completely natural products 

It was the initial stage, so it was very difficult for us as well as for everyone. It was the time that made us prioritise everything. We got to understand what is important and what is not. The company was started with the idea of delivering the ayurvedic secrets in a modern, sustainable, and easy to reach way. We started off with our family and gradually our family grew this big that today The Natural Wash is not just limited to daily grind but is way ahead of it.

The market is already flooded with numerous brands of beauty, how will The Natural Wash stand tall amongst all?

Each brand comes up with their own unique USP that makes it stand tall among others. We excel at quality and customer satisfaction. What we promise to deliver is a complete satisfaction and a smile every time we ship our product to the market. That’s how we ace the race, our customers are happy, and their happy reviews makes us stand still among all.

What challenges are you facing in running your business?

There are so many challenges that we face on a regular basis, but the toughest one is to make the consumer understand why they must choose us. There are so many products out in the market selling quickly. But not each one of them is good for everyone. The consumers are so innocent that they get trapped in the glory of a good marketing strategy. They do not buy products seeing the quality rather they go with the trend.

How has been the people's response been so far?

I feel very humble and blessed to receive the feedbacks from the customers. This motivates to keep doing better and serving the happy smiles forever with each bit of our soul. We are getting great responses and feedback that inspire us to keep our head up in the battle.

How do you look at expansion?

A company that is receiving such good responses and ample love from the consumer market is always up for new challenges and to explore new areas. I do look for expansion and I am working on it too. The way we are receiving our consumers love and appreciation, we want to reach out to every corner of India so that everyone gets the privilege and access to modern Ayurveda. I am working on reading and exploring the markets as much as possible because, I believe that to get into a market you must know the market.

What are your marketing plans?

The company with high goals and higher motives keeps the marketing goal neutral and humanly possible. My marketing strategies are to reach out to consumers from each part of the world, to tap more and more consumers and deliver the best we can. We plan to reach them via our quality production and mouth of word. We sell only online and market our products via social media and e-commerce platforms. Our USP has always been quality products with goodness of Ayurvedic, Chemical-free, Natural, Herbal and Pure ingredients. We don’t believe in making big bucks over low quality products, and that’s reflected in our marketing strategy also.

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Akshit Goel Shivangi Mittal The Natural Wash

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