Hyugalife.com, a health and wellness platform funded by Sequoia India's Surge, has partnered with Katrina Kaif, a renowned Indian actor and fitness star, to promote a healthier lifestyle in India. Ex-Nykaa CFO Sachin Parikh and co-founders Anvi Shah and Neehar Modi developed the platform, which sells over 6,000 health and wellness products like as supplements, health foods, sports nutrition, weight management, and women's health. Leading brands such as Gynoveda, MuscleBlaze, Optimum Nutrition, Oziva, Plix, and Power Gummies supply products directly to the site.

The collaboration with Katrina Kaif, who has also invested in the platform, will allow Hyugalife.com to reach a larger audience. Katrina's investment in Hyugalife is a major validation of the platform's mission and provides a valuable opportunity for the company to reach an even wider audience. Anvi Shah, CEO of Hyugalife, adds, " “Hyugalife’s vision is to improve our country health standards by offering authentic health & wellness products at the audience’s convenience by creating a one stop market place. We are thrilled to have Katrina Kaif as an investor and partner in Hyugalife, so we together can help achieve our mission.”

Speaking about the partnership, Katrina said, "I am firm believer that fitness isn’t simply about working out or just having a nutritious diet, it’s a way of life. With an aim at promoting and maintaining a healthy lifestyle, Hyugalife is offering high-quality, authentic products at our fingertips. I look forward to working with the team to help bring their vision of a healthier & happier India to life."