Hyderabad-based Social / Conversational commerce startup Hyperleap Software Technologies has launched “Orderly”, a unique e-commerce SaaS solution to help local merchants start their digital business in under 30 seconds alongside their offline business. Orderly offers its services in India presently, with plans to expand to the international markets.
The product’s unique benefits include list-based ordering, deep integration into WhatsApp messages, end-to-end order management, sharing simple catalogues without fixed pricing, and addressing various services that merchants want today, which current other ecommerce products do not offer.
Orderly is founded by Gopi Krishna Lakkepuram, an ISB Graduate, former Microsoft US employee, along with his long-time friend Srikanth Tadaka, a successful businessman. Before Orderly, Gopi Krishna founded Hyperleap Software Technologies providing strategy and technology consulting services to enterprises and other startups.
Orderly secured an undisclosed amount in funding in 2020 for product design and development and is now actively in discussions with potential investors to secure USD 1.5 million in seed round for growth capital. The funds raised will be used to ramp up marketing, operations and further extend the feature set for this flagship product. With a very busy pipeline for the next few months, and with targets to onboard 2 million businesses by the end of 2022, the startup is aggressively hiring to fulfil various technology and marketing roles in the company.
Announcing the launch of Orderly, Gopi Krishna Lakkepuram, Co-Founder, CEO & Head of Technology said “Before commercialising Orderly, we have piloted and refined various features of the product with a small, closed audience for over 3 months. Over 400 businesses have been using the app already, with more joining each day since the formal launch of the app. We are simply the best business companion app for WhatsApp that delivers a rich feature set with a focus on data privacy.”
“Furthermore, we are experimenting with various revenue models as our primary focus right now is growth. For a limited time, our product will be offered at no cost basis for the lifetime. Thereafter, for new signups we plan to have a yearly usage fee of INR 2000 per store without any additional commissions or charges”. Gopi added
Srikanth Tadaka, Co-founder, COO & Head of Marketing, Orderly, who hails from a business background says, “What we want to do is easy-commerce, not e-commerce. Merchants want more orders, and customers today find it easy to send their orders on WhatsApp, but as a merchant, managing and coordinating every order is just not scalable, and this is the problem we are solving which is critical for the success of e-business”.
The biggest value the merchant can derive out of our services is minimal time and effort to manage their online presence, get orders and enquiries from customers efficiently. Initially Orderly aims to tap and target small and medium businesses, and resellers, and later expand to new segments. Srikant added.
Tapping an untapped market opportunity: According to a December 2020 Sequoia-Bain report, in India Social / Conversational commerce is growing at a CAGR of 50-60% and from a USD 1.5-2Bn market into a USD 16-20Bn market by 2025. “Orderly” focus will be on these local stores that are constantly on the lookout for tools that can help them grow.