HomeLane.com, India’s online home interiors brand today announced that it has raised Rs 33 Cr in a bridge-round from leading investors like JSW Ventures, Accel Partners and Sequoia Capital. The company will deploy funds to fuel expansion of HomeLane experience centers in existing and new markets. A chunk of the fund will also be utilized to boost technology and brand strengthening.
Srikanth Iyer, co-founder and CEO of HomeLane.com said, “HomeLane’s strategic focus has always been to provide a seamless home designing and furnishing experience to urban Indian home buyers. Our success in existing markets has given us the confidence to deepen our presence in these cities and venture into new ones too. We will also be leveraging a part of this for brand strengthening and to boost our technology platform, which has aided our customers and designers immensely.”
Gaurav Sachdeva, Managing Partner, JSW Ventures said, “ We are excited about HomeLane's relentless focus on customer experience in the complex immovable furniture market. The team leverages technology in helping customers discover and design cost-effective immovable furniture providing them a guaranteed 45 day delivery.”
HomeLane.com currently operates in Bengaluru, Chennai, Hyderabad, Mumbai and Delhi-NCR, with nine experience centers and 500+ designers. It will be doubling the number of experience centers across India by end of 2019. The company is looking to exit FY2018-19 at ARR of about Rs 400 crore .
With 3900+ homes delivered, HomeLane is a pioneer in the organized online home furnishing market and offers an industry-first ‘45-day delivery or rent guarantee’ for fit-outs. HomeLane’s value proposition is solving the interior design problem with technology and predictable timelines.