HDFC Bank and Flipkart Wholesale, the omnichannel B2B platform with an extensive online and offline presence, of India’s homegrown Flipkart Group, today launched an industry-first co-branded credit card exclusively for Flipkart Wholesale members. The credit card will run on the Diners Club International® network, part of the Discover Global Network and can be used in more than 200 countries around the world where Diners Club cards are accepted.

As part of this collaboration, registered members of Flipkart Wholesale will be able to avail of 5% cashback – an industry-first offer, on Flipkart Wholesale online spends. Other benefits include INR 1,500 worth of activation cashback, with zero joining fee, along with additional cashback on utility bills and other expenses. 

Koteshwar L N, Business Head of Flipkart Wholesale said, “At Flipkart Wholesale, we are committed to transforming the Kirana retail ecosystem by leveraging the power of technology and innovation. As part of this vision, we focus on enabling easy and right credit options for small retailers that are aimed at solving their financial challenges. Through the launch of these credit cards, we will help smaller retailers manage their cash flows better while ensuring that the benefits of digitization trickle into the entire B2B ecosystem. We are delighted to join forces with HDFC bank to enable finance for our members and offer an industry-highest cashback of 5% on online spends, that will accelerate their growth trajectory and empower them to build a more sustainable business.”

Members can apply for the card directly at Flipkart Wholesale stores as well as through its Best Price Flipkart Wholesale App. HDFC Bank will also set up dedicated booths inside Flipkart Wholesale stores to process applications for credit cards and provide related customer service.