Good Glamm Group a content-to-commerce unicorn acquires a majority stake i.e., 51per cent in Twinkle Khanna’s Tweak India which is a digital media company. The transaction deal happened in cash and stock.
Tweak India was founded in 2019 by Twinkle Khanna, It is a new-age digital media company that talks to women about every aspect of their lives, with a healthy dose of irreverence and optimism.
The company’s interests span written content, video, events, and retail, and have drawn a loyal following among urban, financially independent women who relate to its aspirational yet accessible offerings.
According to the reports, Twinkle Khanna will be continuing her role of founder and CEO and will also become a shareholder of the Good Glamm Group. The Good Media Co. comprises POPxo, ScoopWhoop, BabyChakra, MissMalini Entertainment, and now Tweak India.
Founded by Darpan Sanghvi, and later joined by Priyanka Gill and Naiyya Saggi, the Good Glamm Group is a content-creator commerce conglomerate that comprises a portfolio of innovative and fast-growing direct-to-consumer beauty and personal care brands