Ecommerce enabler, GoKwik, on Friday, said that now it has over 100 million shoppers from ecommerce brands on the network. Further, it claims that one in every three shoppers in India are shopping on the network. This is 1.5 times the number of shoppers it has on the network in 2021.

According to the company, the new shoppers primarily belongs to lower tier cities with tier 3 constituting 46 per cent of it and 90 per cent being Android users. The majority of these incremental shoppers come from addition of new merchants in beauty and personal care, fashion, electronics, and health and nutrition categories. 

Commenting on the development, Chirag Taneja, Co-founder and CEO, GoKwik, said, “This milestone achievement is a testament to our mission to democratise ecommerce businesses in India. It shows that we’re on the right track. Our shopper network is the biggest factor in helping brands provide a superlative checkout experience where the time to place orders reduces drastically. Brands on our network have also been able to increase COD serviceability reaching customers in every nook and corner of the country." Taneja  added that shoppers on the network are expected to reach 350 million by 2025.

For FY23, 75 per cent of the orders in GoKwik network were COD orders. Electronics, FMCG, fashion, health and wellness, beauty and jewellery were the biggest category contributors to COD orders in the network.  

Moreover, the enabler said, with the help of the safety net of RTO protection through GoKwik’s solutions, many brands were able to expand their COD serviceability across India. GoKwik added 7,600+ unique pin codes to its network, bringing the total number of serviceable pincodes to 31,600+. 

Beauty and beauty, personal, mobile accessories, cosmetics, and healthcare saw a conversion uplift of 2.93 per cent, 10.81 per cent, 2.74 per cent and 5 per cent respectively.