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Former Facebook Exec Launches Heru Finance, Web3 Asset Management Platform

The platform boasts a strong technology stack including a Robo-advisory that profiles every investor and matches them to a unique set of investment strategies

Cloud Computing
Former Facebook Exec Launches Heru Finance, Web3 Asset Management Platform

Heru Finance, a global platform providing opportunity to invest in Web 3.0 was launched today, in India and SEA markets. The platform with $ 8.0 Mn + Assets Under Management (AUM) leverages deep technology and a team with a combined experience of over 40 years investing in Web3.0 & Crypto.

As Web 3.0 and the underlying technology (blockchain) is seeing mainstream adoption across the world, it is providing a new asset class for users to invest in. However, over the past few months, investors have witnessed high volatility, regulatory clampdowns, and asset freeze across prominent platforms.  Heru is fully compliant to regulations and provides a safer alternative by investing in proprietary strategies that have demonstrated superior returns – both in bull and bear markets.

Prashant Malik, Founder and CEO of Heru Finance, widely recognized as the Inventor of Cassandra, the distributed database used by Netflix, Meta and several global enterprises expressed “We started Heru because we realised that working professionals want to invest in this new asset class, but neither have time nor enough knowledge to make the right decisions. At best, the options they have available today are buying tokens or index funds on crypto exchanges & other platforms, which by nature are extremely volatile – and can lead to huge losses. Contrary, the investment strategies on Heru are actively managed and have shown upto 50% positive returns in last 3 months, compared to capitulation in crypto prices during the same time frame”

The platform boasts a strong technology stack including a Robo-advisory that profiles every investor and matches them to a unique set of investment strategies. The investment team also uses HQS (Heru Quant Stack) which processes data points from search, social, meta, and content platforms and converts them into actionable trading decisions. There are other tech solutions that the team are working upon and plan to make live shortly. 

“Our target audience are working professionals with total investable wealth of more than 1 Cr and a long-term investment perspective. For HNIs/UHNWIs, the platform provides exclusive investment opportunities in hand-picked blockchain & web 3.0 companies who can provide strong returns. Think about investing in Amazon, Facebook, Netflix, just when the Digital Revolution had started!” said Prashant.

The founding team comprises Neeraj Bagdia, Tanuj Moorjani, Ganesh Kompella & Karan Ahuja who are ex-entrepreneurs, technologists and early blockchain investors.


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