EatSure announced its partnership as the official food delivery partner of one of the Indian Premier League (IPL) T20 teams, Royal Challengers Bangalore (RCB). The company, in a statement, said that it will not only exclusively curate the eating experience at all RCB home matches in Bangalore’s Chinnaswamy Cricket Stadium but will also have exclusive offers on match days on its app platform.
EatSure will offer multiple iconic brands, such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, Wendy’s, in the food court experience that it will be curating for fans at the stadium.
Speaking on the occasion, Rajesh Menon, Head and Vice President of RCB, said, “We are delighted to partner with EatSure this season. RCB believes in creating a wholesome match experience for fans and F&B is central to at-home and stadium match viewing experience. We look forward to creating a great viewing experience during this season, especially when the team returns to home stadium after three years.”
Addarsh Barathi, Brand Head, EatSure, said, "With the rollout of RCB’s lifestyle ambitions and T20 being a huge platform for engaging with consumers, we believe our association with the team will enable us to enhance our brand visibility and drive consumption during the coming cricket season.”
Along with being present as the official food delivery partner, EatSure will also be the official sponsor of the show 'The RCB Podcast'.