Flow Club Raises Pre-Seed Funding From Antler India

Flow Club is providing an integrated social experience for all things finance: from content to shared portfolios, from chat to thematic ideas and gamification.

Flow Club, a social investment app, has raised pre-seed funding from Antler India.

Flow Club is a social investment platform that enables people to invest and build financial freedom alongside their friends. With Flow Club, users learn, discover and share investment ideas in closed friend groups or communities, building their portfolio in a social-first experience that makes financial management more accessible and engaging.

Finance and investing is being openly talked about, debated and discussed, far from the inaccessible subject it once was. Investing has become fundamentally social, with close friends and online communities serving as centers of investing conversation, advice and sharing. Whether it’s learning how to budget, saving for an emergency fund, investing to grow wealth or planning to pay down education loans - community and peer group support has been shown to have positive effects.

Flow Club is providing an integrated social experience for all things finance: from content to shared portfolios, from chat to thematic ideas and gamification. Starting with investing, Flow Club aims to grow into the social-first personal finance operating system for the younger generation.

Kerala-based Flow Club was founded by college-mates Gopikrishnan Mohan, Gokul Harikumar and George Shanti. They were working on their first product - a personal savings management platform called Savemo, when they increasingly heard from their users about the desire to consult with friends and communities before making investments. Flow Club was born out of this core insight, and is currently in beta testing with a set of early users.

Gopikrishnan, Co-Founder, Flow Club, said, “In the last year alone, 14 Million new Demat accounts were opened in India, up from 5 million the year before. With access to ever-growing investment products and information, everyone - even people with lower disposable income - will start investing. However, investing is still a complex and confusing process, with a steep learning curve. With Flow Club, we want to revolutionize the way people discover investment ideas, meet their investment goals and build wealth, harnessing the power of a reliable community.”

Rajiv Srivatsa, Partner at Antler India, added, “Personal finance is not personal any more. A strong community can be a great way to sharpen your financial skills, help you get better at saving, spending and investing money. While there are several financial consultants to whom investment decisions can be outsourced, the younger generation is leaning towards technology, self-serve and community driven models - to both simplify their investment experience, and have more control over it. Flow Club is doing exactly this, and changing the game around the entire user experience of investing.”

Earlier this year, global early-stage VC firm Antler announced a full-fledged launch in India. Antler is one of the fastest growing VC platforms in the world and plans to deploy USD 100 million in 100+ Indian startups over the next 3 years.

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